GDPR in Marketing

June 21, 2020

The General Data Protection Regulation is a Privacy Law of the European Union which comes into force on 25 May 2018.This has been in the making for years, and is to replace the last big piece of EU privacy law dating back to 1995: a period when Geo cities became common, before Twitter, before Myspace, before  even Google.Much has changed in how the internet is used for business and the role of data and data sharing in our lives, so it's time for the law to be updated. GD PR updates the Privacy Act to reflect more recent technical developments and how we use them. In some cases, it also extends these restrictions and safeguards on what can and can not be done with your personal data to organizations based outside the European Union if they handle the data collected within it.Somewhat controversial, it's a good thing, too.The GD PR also defines the rights of individuals to access and control their data

1. The right to be notified

2. The right to Access 

3. The right to correction

4. The right to erase

5. Right of limitation of processing

6. Right to probability of data

7. Right to object

8. Rights in respect of automated decision making and profiling

Taken together, these principles and rights make the GD PR the most powerful and far-reaching law on privacy in the world.Because so much business is now very international, the effect will be that companies outside the EU will comply with GD PR privacy standards in order to have access to the 500 m rich consumer markets in Europe.

GD PR in Tourism Marketing

As with every industry dealing with personal and sensitive information, businesses will have to adjust.In this case, anyone who owns a tour business, a travel agency, carries out business activities, etc. within the EU or uses personal information from EU citizens.Generally speaking, GD PR leaves much to be interpreted as follows: (Clear guidelines are lacking). GD PR takes a broad view of what constitutes personal identification information. The biggest challenge is to turn the legal requirements imposed by GD PR into sustainable operational strategies to keep GD PR compliant.For example, tour operators share customer information with suppliers on a daily basis  this is part of the booking process.Booking engines are connected to and used by multiple APIs, databases, and third-party providers.The problem is how to manage the data.

Best Practices for GD PR for Tour Business:

• Keep a record of all existing personal information.
• Check how and when your client has consented.
• Make sure you know how to store and use the data.
• Manage how data is protected and secured.