Big Data in Tourism

This is my first blog on Tourism sector from my views and experience

I am Roney Jose from India and currently doing my masters in Digital  Marketing like me most of the people likes to explore the world. Tourism is one of the important economy sector for most of the countries and generating lot of employment opportunities.

What is Big Data ?
Big data is a mixture of structured , semi-structured, and unstructured data generated by companies that can be used for knowledge purposes and used in machine learning applications, predictive mode[ling, and other advanced analytics.Big data is collected from various platforms like social media, CCTV footage, GPS- enabled tracking system, asking customers directly for data.


DATA IN TOURISM

Big data is a critical part of the tourism business.Travel companies are renowned for the processing and storage of vast volumes of data.We collect data such as customer details, flight routes, purchases, yields, check-ins, etc. during and travel journey phase. Every hotel has a CRM package and let's not forget that yield management was invented in the travel industry years ago.

Until recently this data was only processed, so it was difficult for travel companies to actually use this data by integrating various datasets.With the sheer amount of computing resources, inexpensive and efficient storage solutions and multiple analytics start-ups waiting to help, this knowledge can finally be used to make the consumer more valued and better serviced, contributing to more sales



IMPORTANCE OF BIG DATA IN TOURISM TECHNOLOGY MARKET:

Big data will help those in the tourism industry in a variety of important ways, enabling more decision taking based on facts.These include the ability to more reliably predict potential demand, refine pricing strategies, more specifically target promotions and improve customer experience.

4 Ways Big data can benefit the tourism sector

1.Governing revenue
To order to optimise financial performance, hotels and other tourism companies need to be able to deliver the right product to the right consumer at the right moment, at the right price, through the right channel, and big data can be invaluable for this

2.Reputation Management
Customers can leave comments on a wide variety of different outlets during the internet era, including social media sites, search engines and dedicated review websites, sharing thoughts and experiences online.

3.Strategic Marketing
Big data will help tourism companies take a more systematic approach to the marketing campaigns, reaching the right people in the right direction.

4.Customer Experience
Hotels and other tourism businesses have a wide range of customer interactions and each of these interactions can provide valuable information that can be used to enhance the overall customer experience.